With the medical communications world in a constant state of flux, it’s especially important for your brand to have a guide who knows which way the markets are moving.

S&H Managed Markets can position your brand to compete in a market on the basis of total product value rather than discounted or lowest price. Our value to your brand is founded in thoughtful and thought-provoking market research and strategic planning for new product launch as well as for in-line products.

We excel in cost-sensitive, policy-driven markets such as health maintenance organizations (HMO)/health insurers, pharmacy benefit management companies (PBM), Medicare, Medicaid, to name a few.

Our expert team of strategic planners, research directors, analysts, and medical directors leverage our relationships with key managed markets decision makers to create a strong foundation upon which to build your brand’s managed markets plans.

Once the strategic direction is in place, we focus on developing and implementing customized managed markets tactics for your brand.

Our resources include the integrated services of a full-service advertising agency and that of a large medical education company.

We can provide your brand with value proposition development, branded promotional programs such as sales aids and electronic selling presentations, pull-through materials, customized customer marketing programs, convention activities, portfolio/franchise-based programs, healtheconomics programs, and AMCP Dossiers.